Brand Equity Builders
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About Us

About Us

We are a boutique brand building partner for ambitious brands looking to thrive in Latin America and the Caribbean

 

Melina Boschelli, CEO

Melina Boschelli, CEO

VP Sales at Beauty To Retail Consulting, Americas

Based in Buenos Aires, Melina has 27 years of experience of brand positioning and business development at LVMH (Guerlain, Dior, Loewe) and Puig (CHANEL, BVLGARI, Coty Brands and PUIG owned brands) in the region.

- Market Development Business in Latin America.

- Skilled in Commercial, Trade, POS.

- Skilled in Sales & Marketing Management in Latin America.

- Travel Retail & Local Market experienced.